While the initial appeal of an arena battler lies in the fast-paced, individual ladder matches, the solo experience eventually stagnates.

Instead of fighting purely for personal glory and rank, you are battling to secure resources and prestige for fifty other people.

Building Digital Communities

Humans are inherently social creatures, and gaming is increasingly becoming the primary platform for digital socialization.

This social anchor is the single most effective player retention tool available to game developers.

• It artificially diversifies the meta.
• Practicing war decks against clanmates is the best way to improve.
• The social bonds forged in clan wars often extend to other games and platforms.

The Economic Rewards

The weekly or seasonal clan war chest usually contains massive amounts of gold and guaranteed legendary cards.

If you are trying to max out your deck without spending real money, a highly active war clan is mandatory.

Evolving GvG

We are seeing the introduction of massive, persistent clan maps where guilds physically move armies to conquer territory.

Whatever form it takes, the conflict between rival clans will remain the beating heart of the arena.